The NASM Conference & Industry Summit is the premier event for Shell-branded wholesale marketers nationwide, bringing together industry leaders, innovators, and Shell representatives for high-value networking and forward-looking insights. From September 1–3, 2026, NASM members will gather at the Hotel ZaZa Museum District in Houston – a vibrant, design-forward venue that reflects the energy and innovation of the industry.

Set in one of the nation’s leading energy hubs, Houston offers a dynamic backdrop known for its global influence, diverse culinary scene, and strong ties to the oil and gas sector. This year’s event delivers an ideal mix of strategic content, meaningful connections, and market-relevant perspectives. Attendees will leave with actionable insights and a renewed sense of momentum – gained in a city where business, culture, and innovation converge.

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Location

Houston, Texas

Houston offers a dynamic blend of global energy and Southern hospitality, making it an exceptional destination for NASM attendees in 2026. As one of the world’s leading energy capitals, Houston provides a fitting backdrop for forward-looking conversations and industry connection. The city’s Museum District – home to renowned institutions like the Museum of Fine Arts, Houston and the Houston Museum of Natural Science – adds a layer of cultural depth just steps from the conference venue.

Attendees will enjoy distinctive accommodations at the Hotel ZaZa Museum District, known for its bold design and immersive guest experience. Beyond the conference, Houston’s nationally recognized culinary scene delivers everything from elevated Texas cuisine to globally inspired dining, reflecting the city’s rich diversity. With its welcoming atmosphere, vibrant neighborhoods, and reputation as a hub for innovation, Houston creates the perfect environment for meaningful connections and a standout conference experience.

Hotel/Reservations

Hotel ZaZa - Museum District

Blending bold design with elevated hospitality, the Hotel ZaZa Museum District offers a one-of-a-kind experience in the heart of Houston’s vibrant Museum District. This luxury boutique hotel is known for its artful interiors, immersive décor, and personalized service—creating a stay that is both sophisticated and memorable. Guests can expect stylish accommodations, upscale amenities, and an atmosphere that reflects the creativity and energy of Houston.

From uniquely themed guestrooms to thoughtfully curated public spaces, Hotel ZaZa delivers a distinctive setting that goes beyond the traditional conference hotel. On-site dining and lounge experiences provide the perfect environment for informal networking, client meetings, or unwinding after a full day of programming.

We are pleased to offer NASM attendees a negotiated room rate (details coming soon). To make the most of your time in Houston, we encourage you to extend your stay – preferred rates (or best available rates) may be offered up to three days before and after the event, based on availability. Be sure to book early to secure your spot at this highly sought-after property.

Transportation

Getting There

Located in the heart of Houston’s Museum District, Hotel ZaZa Museum District puts you just steps away from world-class museums, cultural landmarks, eclectic dining, and vibrant entertainment options. The hotel is also conveniently located near downtown Houston, making it easy to explore the city’s energy hub, historic neighborhoods, and nightlife. Nearby attractions include the Museum of Fine Arts, Houston, the Houston Museum of Natural Science, and Discovery Green.

Airports:
George Bush Intercontinental Airport (IAH)
Distance from Property: 25 miles
Phone Number: +1 281-230-3100
Visit Website

William P. Hobby Airport (HOU)
Distance from Property: 17 miles
Phone Number: +1 713-640-3000
Visit Website

Please note: This hotel does not provide airport shuttle service. Transportation options include rideshare, taxis, or rental vehicles for convenient access to and from the airports.

Agenda

Tuesday, September 1, 2026

2:00 PM – 5:00 PM      Registration Opens
6:30 PM – 8:00 PM        Welcome Reception & Pool Party

Wednesday, September 2, 2026

7:30 AM – 8:30 AM        Breakfast
8:30 AM – 8:45 AM        Welcome & Opening Remarks
8:45 AM – 9:30 AM        Shell Executive Keynote Address
9:30 AM – 10:15 AM      Panel
10:15 AM – 11:15 AM      Exhibit Area Opening & Networking
11:15 AM – 12:00 PM      Dealer & Retail Operator Exhibit Rotation/Wholesale Distributor Breakout
12:05 AM – 12:50 PM     Wholesale Distributor Exhibit Rotation/Dealer & Retail Operator Breakout
12:50 PM – 1:50 PM        Lunch
2:00 PM – 3:00 PM        Panel
3:00 PM – 3:30 PM         Refreshment Break in Exhibit Area
3:30 PM – 4:15 PM          Dealer & Retail Operator Exhibit Rotation/Wholesale Distributor Breakout
4:20 PM – 5:05 PM         Wholesale Distributor Exhibit Rotation/Dealer & Retail Operator Breakout
5:05 PM – 6:30 PM         NASM Roundup: Bringing the Shell Network Together
6:30 PM – ???                    Dine Around

Thursday, September 3, 2026

7:30 AM – 8:30 AM        Breakfast
8:30 AM – 9:15 AM         General Session – Rob Underwood, EMA
9:15 AM – 10:00 AM      General Session – Matt Durand, NACS
10:00 AM – 10:15 AM    Refreshment Break in Exhibit Area
10:15 AM – 11:00 AM     General Session – Justin Pruett, NATO
11:00 AM – 11:45 AM     Closing Keynote – Jaime Brito, OPIS
11:45 AM – 12:15 PM      Prize Drawings, Closing Remarks & Adjournment

Agenda subject to updates and modifications. Stay tuned for final details!

Registration

Registration Information

The conference registration fee includes the cost of attendance at all general and concurrent sessions, exhibits, social functions, and planned meals.
You may purchase a registration for your guests which includes meals and receptions only. Guest registrants may not visit the exhibits or attend conference sessions.

Cancelation Policy
Written notice of cancelation must be received no later than August 18, 2026 in order to receive a refund. There will be no refunds for cancelations received after this date. All refunds will be processed after the conference. If an attendee must cancel for an illness or emergency after the cut-off date, refunds will be considered on a case-by-case basis.

Please note that NASM is not responsible for any events planned by members or outside sources.  NASM will not be responsible for the security of any person, personal property, equipment, exhibits, presentation materials before, during or after NASM events.  Registration and attendance at, or participation in, NASM meetings and other activities constitutes an agreement by the registrant to NASM to use and distribute (both now and in the future) the registrant or attendee’s image or voice in photo or video without compensation to the attendee. The images may be published in print or electronic publications and social media or similar outlets.

Registration Type
Early Bird/Regular
Wholesale Marketer Member
$699/$799
Wholesale Marketer Non-Member*
$1099/$1199
Additional Wholesale Marketer/Dealer/Operator
$299/$399
Supplier Associate Member
$1299/$1599
Supplier Associate Non-Member*
$1624/$1924
Additional Supplier Associate
$699/$799
Guest
$350/$450
*Includes NASM membership for the remainder of 2026

Speakers

Malachi Bennett

General Manager - Mobility Wholesale, Shell

Malachi has held a variety of commercial roles across Shell’s Retail / Mobility business, including managing the North America Joint Venture group, Sales Manager for the US Wholesale West Region, US Loyalty Lead, and US strategic partnerships.

Jennifer Johnson

National Account Manager, Verifone

Jennifer Johnson is a National Account Manager at Verifone, where she leads strategic initiatives supporting fuel brands and key accounts across the U.S. She joined Verifone in 2024, bringing with her more than 25 years of experience at NCR Corporation and NACS. Throughout her career, Jen has been dedicated to the convenience and fuel retail industry, helping drive innovation and operational excellence for retailers.

Meg Love

North America Network Brand Standards Manager, Shell

Taylor Kooken

Mobility B2B Marketing Lead, Shell

Bascomb Grecian

Founder & CEO, Kovra Pay Inc.

Rob Underwood

President & CEO, Energy Marketers of America

Rob Underwood has served as President of the Energy Marketers of America (EMA) since 2015, leading the association’s federal advocacy, regulatory initiatives, and industry representation on behalf of its 48 state and regional trade associations.

Matt Durand

Deputy General Counsel, National Association of Convenience Stores

Matt Durand is Deputy General Counsel for the National Association of Convenience Stores (NACS), where he advises the association on legislative, regulatory, and commercial matters. Before joining NACS, Matt was Vice President of Corporate Affairs for EG America, a national convenience retailer and restaurant operator. He previously held a variety of legal and policy roles at Cumberland Farms and Gulf Oil, and served as an aide with the U.S. Department of Justice.

Josh Pruett

Consultant, National Association of Tobacco Outlets

Jaime Brito

Executive Director, Refining and Oil Products, Dow Jones Energy

Jaime Brito of OPIS is a highly regarded energy industry expert and frequent conference speaker with more than 25 years of experience in global oil markets, refining, energy trade, and geopolitics, and he is available and interested in speaking at your event.

Sponsors

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Connect your company with the industry’s leading Shell-branded energy marketers by sponsoring the National Association of Shell Marketers (NASM).

Sponsorship with NASM offers a unique and valuable opportunity to showcase your products or services to a highly engaged marketer community. By promoting your brand with NASM, you maximize your exposure to Shell-branded marketer members across the U.S.

Become a Sponsor

Exhibitors

Exhibitor List

Able Applied Technologies
American Business Brokers & Advisors
Axxis by OPIS, A Dow Jones Company
BMO Commercial Bank
Chicago Display Marketing
Excel Tire Gauge, LLC
Federal Heath Sign Company
Federated Insurance
Gilbarco Veeder-Root
GmapUSA
Kalibrate
March Network Security Systems
Pattison ID
PDI Technologies
Price Easy
PWM Electronic Price Signs, Inc.
SignResource
SSCS, Inc.
Upside
Verifone
Wellfit/ANC Promotions