2026 NASM Conference & Industry Summit

The NASM Conference & Industry Summit is the premier event for Shell-branded wholesale marketers nationwide, bringing together industry leaders, innovators, and Shell representatives for high-value networking and forward-looking insights. From September 1–3, 2026, NASM members will gather at the Hotel ZaZa Museum District in Houston – a vibrant, design-forward venue that reflects the energy and innovation of the industry.

Set in one of the nation’s leading energy hubs, Houston offers a dynamic backdrop known for its global influence, diverse culinary scene, and strong ties to the oil and gas sector. This year’s event delivers an ideal mix of strategic content, meaningful connections, and market-relevant perspectives. Attendees will leave with actionable insights and a renewed sense of momentum – gained in a city where business, culture, and innovation converge.

Location

Houston, Texas

Houston offers a dynamic blend of global energy and Southern hospitality, making it an exceptional destination for NASM attendees in 2026. As one of the world’s leading energy capitals, Houston provides a fitting backdrop for forward-looking conversations and industry connection. The city’s Museum District – home to renowned institutions like the Museum of Fine Arts, Houston and the Houston Museum of Natural Science – adds a layer of cultural depth just steps from the conference venue.

Attendees will enjoy distinctive accommodations at the Hotel ZaZa Museum District, known for its bold design and immersive guest experience. Beyond the conference, Houston’s nationally recognized culinary scene delivers everything from elevated Texas cuisine to globally inspired dining, reflecting the city’s rich diversity. With its welcoming atmosphere, vibrant neighborhoods, and reputation as a hub for innovation, Houston creates the perfect environment for meaningful connections and a standout conference experience.

Hotel/Reservations

Hotel ZaZa - Museum District

Blending bold design with elevated hospitality, the Hotel ZaZa Museum District offers a one-of-a-kind experience in the heart of Houston’s vibrant Museum District. This luxury boutique hotel is known for its artful interiors, immersive décor, and personalized service—creating a stay that is both sophisticated and memorable. Guests can expect stylish accommodations, upscale amenities, and an atmosphere that reflects the creativity and energy of Houston.

From uniquely themed guestrooms to thoughtfully curated public spaces, Hotel ZaZa delivers a distinctive setting that goes beyond the traditional conference hotel. On-site dining and lounge experiences provide the perfect environment for informal networking, client meetings, or unwinding after a full day of programming.

We are pleased to offer NASM attendees a negotiated room rate (details coming soon). To make the most of your time in Houston, we encourage you to extend your stay – preferred rates (or best available rates) may be offered up to three days before and after the event, based on availability. Be sure to book early to secure your spot at this highly sought-after property.

Transportation

Getting There

Located in the heart of Houston’s Museum District, Hotel ZaZa Museum District puts you just steps away from world-class museums, cultural landmarks, eclectic dining, and vibrant entertainment options. The hotel is also conveniently located near downtown Houston, making it easy to explore the city’s energy hub, historic neighborhoods, and nightlife. Nearby attractions include the Museum of Fine Arts, Houston, the Houston Museum of Natural Science, and Discovery Green.

Airports:
George Bush Intercontinental Airport (IAH)
Distance from Property: 25 miles
Phone Number: +1 281-230-3100
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William P. Hobby Airport (HOU)
Distance from Property: 17 miles
Phone Number: +1 713-640-3000
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Please note: This hotel does not provide airport shuttle service. Transportation options include rideshare, taxis, or rental vehicles for convenient access to and from the airports.

Agenda

Coming Soon!

Registration

Registration Information

Coming Soon!

Speakers

Call for Presentations

Date: September 1–3, 2026
Location: Houston, TX
Submission Deadline: June 10, 2026

The National Association of Shell Marketers (NASM) invites speakers to submit proposals for the 2026 NASM Conference & Industry Summit. This annual event brings together Shell-branded wholesale marketers and fuel industry professionals from across the country to focus on the trends, challenges, and opportunities shaping the future of fuel marketing.

Whether you’re an innovator, strategist, or subject-matter expert, this is an opportunity to share practical insights, lead meaningful discussions, and engage with industry decision-makers.

Topics of Interest
We’re seeking presentations that are relevant, actionable, and forward-looking. Topics may include:

  • The evolving fuel and convenience retail landscape
  • Technology, data, and digital strategies driving site performance
  • Customer experience and loyalty in a competitive market
  • Economic factors impacting fuel margins and operations
  • Regulatory, compliance, and policy updates affecting the industry

Session formats may include case studies, operational best practices, research findings, or strategic perspectives.

Important: NASM maintains a strict non-commercial presentation policy. Sales-driven content is not permitted. Presenters may include a brief company overview and contact information at the end of their session.

Submission Guidelines
To be considered, please include:

  1. An abstract (maximum 50 words) summarizing your presentation

  2. A short professional bio

  3. Preferred presentation format (e.g., keynote, panel, workshop)

  4. All content must be submitted in English

Note: Sessions are typically 45–60 minutes, including Q&A.

How to Submit
Email your proposal to nasm@nasmonline.com with the subject line: “Presentation Proposal: [Your Topic]”
Please attach your abstract and bio in a single PDF file.

MilestoneDate
Submission DeadlineJune 9, 2026
Acceptance NotificationJune 23, 2026
Conference DatesSeptember 1–3, 2026

Sponsors

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Connect your company with the industry’s leading Shell-branded energy marketers by sponsoring the National Association of Shell Marketers (NASM).

Sponsorship with NASM offers a unique and valuable opportunity to showcase your products or services to a highly engaged marketer community. By promoting your brand with NASM, you maximize your exposure to Shell-branded marketer members across the U.S.

Become a Sponsor

Exhibitors

Exhibitor List TBA

National Association of Shell Marketers
PO Box 43040, Louisville, KY 40253
Phone: (502) 632-4502 | nasm@nasmonline.com