The NASM Conference and Industry Summit is the premier event for Shell-branded Wholesale Marketers nationwide, bringing together industry leaders, innovators, and Shell representatives for unparalleled networking and insights. From October 1-3, 2025, NASM members will gather at the elegant Hotel Distil in Louisville, KY, a venue that reflects the conference’s innovative and sophisticated spirit. Set against the vibrant backdrop of Louisville—celebrated for its rich history, renowned bourbon heritage, and dynamic culinary scene—this event offers the perfect blend of inspiration, connection, and opportunity. Attendees will not only gain valuable knowledge but also experience the unique charm of a city where tradition meets innovation.

Location

Louisville, Kentucky

Louisville, Kentucky, offers a vibrant blend of Southern charm and modern energy, making it an ideal destination for NASM attendees. Known for its booming bourbon scene, the city invites visitors to explore the iconic Bourbon Trail and its rich distilling heritage. Cultural landmarks like Churchill Downs, the Muhammad Ali Center, and the Louisville Slugger Museum celebrate Louisville’s storied history. Attendees will enjoy world-class accommodations at Hotel Distil, perfectly located on historic Whiskey Row. Add in a dynamic culinary scene featuring classics like the Hot Brown and innovative farm-to-table dining, and Louisville promises an unforgettable backdrop for a distinctive conference experience. The city’s welcoming atmosphere and lively downtown make it a place where connections and memories are easily made.

Hotel/Reservations

Hotel Distil

Hotel Distil raises a glass to Louisville’s bourbon past by bringing refinement and luxury to the famed Whiskey Row. At Hotel Distil, you will step into a modern space through a historic façade, where gracious service and modern amenities flow like the bourbon once barreled on our historic site. Behind the storied façade of the former J.T.S. Brown & Sons barreling warehouse, our refined bourbon culture is celebrated nightly as we pay homage to Repeal Day in the year 1933. Boutique guestrooms offer fine luxuries with refined service that raise the bar for your stay in downtown Louisville. As the only oak-fired steakhouse on Whiskey Row, our on-site Repeal Oak Fired Steakhouse offers an award-winning menu, perfect to pair with an internationally acclaimed wine list and exclusive rare & rotating spirits collection of Bourbon Country’s most elusive bottles. Hotel Distil is setting the standard for luxury in Louisville hospitality and is a destination for connoisseurs.

We are pleased to offer our NASM guests a negotiated hotel rate of $303.00 per night for reservations made by Monday, September 9, 2025. Extend your stay! This great rate (or the best available rate) will be offered 3 days prior to and after our event – depending on availability — so, book early!

  • whiskey row, facades, architecture, downtown - sm
Reserve Your Room

Transportation

Getting There

Located in the center of Downtown Louisville on historic Whiskey Row, you will be steps from the city’s shopping, entertainment and bourbon distillery destinations as well as the Kentucky International Convention Center. On our block, you will find the KFC Yum Center, restaurants and several stops along the Urban Bourbon Trail.

Airports:
Louisville Muhammad Ali International Airport
Distance from Property: 7.0 Miles
Phone Number: +1 502-367-4636
Visit Website

Cincinnati/Northern Kentucky International Airport
Distance from Property: 95.5 Miles
Phone Number: +1 859-767-3151
Visit Website

This hotel does not provide shuttle service.

Agenda At-a-Glance

Wednesday, October 1

  • 1:00 PM – 5:00 PM | Exhibitor Set-up
  • 2:00 PM – 3:30 PM | NASM Board of Directors Meeting (By Invitation)
  • 3:30 PM – 5:00 PM | Registration & Welcome Lounge Open
  • 5:00 PM – 7:00 PM | Welcome Reception & Exhibitor Showcase

Thursday, October 2

  • 7:30 AM – 8:30 AM | Breakfast & Networking
  • 8:30 AM – 8:45 AM | Conference Kickoff & Welcome Remarks
  • 8:45 AM – 9:30 AM | Keynote Address
  • 9:30 AM – 10:15 AM | Panel
  • 10:15 AM – 10:30 AM | Networking Break
  • 10:30 AM – 11:15 AM | Shell Session
  • 11:15 AM – 12:00 PM | Shell Session
  • 12:00 PM – 1:15 PM | Lunch & Networking
  • 1:15 PM – 2:00 PM | Round Tables: Fuels
  • 2:00 PM – 2:45 PM | Round Tables: Retail
  • 2:45 PM – 3:00 PM | Networking Break
  • 3:00 PM – 3:45 PM | Shell Session
  • 3:45 PM – 4:30 PM | Shell Session
  • 5:00 PM – 6:30 PM | Evening Reception & Sponsor Networking
  • 7:00 PM – ??? | Dine Around

Friday, October 3

  • 8:30 AM – 9:15 AM | Breakfast & Networking
  • 9:15 AM – 10:00 AM | Awards & Passing of the Gavel
  • 10:00 AM – 10:15 AM | Networking Break
  • 10:15 AM – 11:00 AM | Panel
  • 11:00 AM – 11:45 AM | Closing Keynote
  • 11:45 AM – 12:00 PM | Prize Drawings, Closing Remarks & Adjournment

Agenda subject to updates and modifications. Stay tuned for final details!

Registration

Registration Information
Registration Type
Early Bird/Regular
Wholesale Marketer Member
$699/$799
Wholesale Marketer Non-Member*
$1099/$1199
Additional Wholesale Marketer/Dealer/Operator
$299/$399
Supplier Associate Member
$1299/$1599
Supplier Associate Non-Member*
$1624/$1924
Additional Supplier Associate
$699/$799
Guest
$350/$450
*Includes NASM membership for the remainder of 2025
Register Now

The conference registration fee includes the cost of attendance at all general and concurrent sessions, exhibits, social functions, and planned meals.
You may purchase a registration for your guests which includes meals and receptions only. Guest registrants may not visit the exhibits or attend conference sessions.

Cancelation Policy
Written notice of cancelation must be received no later than September 17, 2025 in order to receive a refund. There will be no refunds for cancelations received after this date. All refunds will be processed after the conference. If an attendee must cancel for an illness or emergency after the cut-off date, refunds will be considered on a case-by-case basis.

Please note that NASM is not responsible for any events planned by members or outside sources.  NASM will not be responsible for the security of any person, personal property, equipment, exhibits, presentation materials before, during or after NASM events.  Registration and attendance at, or participation in, NASM meetings and other activities constitutes an agreement by the registrant to NASM to use and distribute (both now and in the future) the registrant or attendee’s image or voice in photo or video without compensation to the attendee. The images may be published in print or electronic publications and social media or similar outlets.

Speakers

Call for Presentations

Date: October 1-3, 2025
Location: Hotel Distil, Louisville, KY
Submission Deadline: June 11, 2025

The National Association of Shell Marketers (NASM) invites speakers to submit proposals for the 2025 NASM Conference & Industry Summit. This premier event brings together Shell-branded wholesale marketers and fuel industry professionals from across the country to explore what’s next in the world of fuel marketing.

Whether you’re an innovator, strategist, or subject-matter expert—this is your opportunity to share insights, lead discussion, and connect with key decision-makers.

Topics of Interest
We’re looking for presentations that are insightful, forward-thinking, and relevant to our audience. Topics may include:

  • The future of the fuel industry
  • Innovations in technology, marketing, or customer experience at c-stores
  • Economic trends and their impact on the industry
  • Legislative and public policy developments

Formats may include case studies, best practices, research insights, or strategic outlooks.

Important: NASM adheres to a non-commercial presentation policy. Sales pitches are not allowed. Presenters may briefly share company and contact info at the conclusion of their session.

Submission Guidelines
To be considered, please include:

  1. An abstract (maximum 50 words) summarizing your presentation

  2. A short professional bio

  3. Preferred presentation format (e.g., keynote, panel, workshop)

  4. All content must be submitted in English

Note: Sessions are typically 45–60 minutes, including Q&A.

How to Submit
Email your proposal to nasm@nasmonline.com with the subject line: “Presentation Proposal: [Your Topic]”
Please attach your abstract and bio in a single PDF file.

MilestoneDate
Submission DeadlineJune 11, 2025
Acceptance NotificationJune 25, 2025
Conference DatesOctober 1–3, 2025

Sponsors

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Connect your company with the industry’s leading Shell-branded energy marketers by sponsoring the National Association of Shell Marketers (NASM).

Sponsorship with NASM offers a unique and valuable opportunity to showcase your products or services to a highly engaged marketer community. By promoting your brand with NASM, you maximize your exposure to Shell-branded marketer members across the U.S.

Become a Sponsor

Exhibitors

Exhibitor List TBA

The following companies will have tabletop exhibits at the conference:

Federated Insurance
VeriFone
PWM Electronic Price Signs, Inc.
SignResource
Federal Heath Visual Communications
Mashgin
SSCS, Inc.
BMO Commercial Bank
Wellfit/ANC Promotions

National Association of Shell Marketers
PO Box 43040, Louisville, KY 40253
Phone: (502) 632-4502 | nasm@nasmonline.com