NASM FORUM SERIES

Strategies for Enhancing Customer Experience at Shell Fuel Stations

NASM and Shell are joining forces to help our members navigate the upcoming changes to the Mystery Motorist Program.

In pursuit of enhancing customer satisfaction and fostering brand loyalty at Shell stations nationwide, a refresh of the Mystery Motorist Program (MMP) is being implemented in 2024. The program’s key changes will include a new approach to Site Essentials, changes to curable questions, and revised requirements for passing MMP shops. These changes will be effective with P1 shops beginning on January 2nd, 2024.

On February 19th, join this exclusive member-only call to learn more about the program updates and participate in a Q&A session. The program’s key changes will include a new approach to Site Essentials, changes to curable questions, and revised requirements for passing MMP shops. Register your dealer partners and help them be prepared as these changes are rolled out.

Registration is FREE for members.
*please ensure you are logged into your member account or register using the same email address to receive the member rate.

About the Presenter

Heather Carson
Site Experience Coordinator, Shell

Heather is an energy industry professional with 17 years experience. She has been with Shell for 14 years and currently manages the US Mystery Motorist, Co-op, and Uniforms programs in Shell’s US Mobility organization. When she isn’t running programs, she is running Houston roads or running the household for her blended family of 6.

	2/19/2024
When:	Monday, February 19, 2024 3:00 PM
Where:	Zoom – details sent upon confirmation
Contact:	NASM Headquarters nasm@nasmonline.com