The NASM Conference and Industry Summit is the premier event for Shell-branded Wholesale Marketers nationwide, bringing together industry leaders, innovators, and Shell representatives for unparalleled networking and insights. From October 1-3, 2025, NASM members will gather at the elegant Hotel Distil in Louisville, KY, a venue that reflects the conference’s innovative and sophisticated spirit. Set against the vibrant backdrop of Louisville—celebrated for its rich history, renowned bourbon heritage, and dynamic culinary scene—this event offers the perfect blend of inspiration, connection, and opportunity. Attendees will not only gain valuable knowledge but also experience the unique charm of a city where tradition meets innovation.
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Location
Louisville, Kentucky
Louisville, Kentucky, offers a vibrant blend of Southern charm and modern energy, making it an ideal destination for NASM attendees. Known for its booming bourbon scene, the city invites visitors to explore the iconic Bourbon Trail and its rich distilling heritage. Cultural landmarks like Churchill Downs, the Muhammad Ali Center, and the Louisville Slugger Museum celebrate Louisville’s storied history. Attendees will enjoy world-class accommodations at Hotel Distil, perfectly located on historic Whiskey Row. Add in a dynamic culinary scene featuring classics like the Hot Brown and innovative farm-to-table dining, and Louisville promises an unforgettable backdrop for a distinctive conference experience. The city’s welcoming atmosphere and lively downtown make it a place where connections and memories are easily made.
Hotel/Reservations
Hotel Distil
Hotel Distil raises a glass to Louisville’s bourbon past by bringing refinement and luxury to the famed Whiskey Row. At Hotel Distil, you will step into a modern space through a historic façade, where gracious service and modern amenities flow like the bourbon once barreled on our historic site. Behind the storied façade of the former J.T.S. Brown & Sons barreling warehouse, our refined bourbon culture is celebrated nightly as we pay homage to Repeal Day in the year 1933. Boutique guestrooms offer fine luxuries with refined service that raise the bar for your stay in downtown Louisville. As the only oak-fired steakhouse on Whiskey Row, our on-site Repeal Oak Fired Steakhouse offers an award-winning menu, perfect to pair with an internationally acclaimed wine list and exclusive rare & rotating spirits collection of Bourbon Country’s most elusive bottles. Hotel Distil is setting the standard for luxury in Louisville hospitality and is a destination for connoisseurs.
We are pleased to offer our NASM guests a negotiated hotel rate of $303.00 per night for reservations made by Monday, September 9, 2025. Extend your stay! This great rate (or the best available rate) will be offered 3 days prior to and after our event – depending on availability — so, book early!
Transportation
Getting There
Located in the center of Downtown Louisville on historic Whiskey Row, you will be steps from the city’s shopping, entertainment and bourbon distillery destinations as well as the Kentucky International Convention Center. On our block, you will find the KFC Yum Center, restaurants and several stops along the Urban Bourbon Trail.
Airports:
Louisville Muhammad Ali International Airport
Distance from Property: 7.0 Miles
Phone Number: +1 502-367-4636
Visit Website
Cincinnati/Northern Kentucky International Airport
Distance from Property: 95.5 Miles
Phone Number: +1 859-767-3151
Visit Website
This hotel does not provide shuttle service.
Agenda
Wednesday, October 1, 2025
1:00 PM – 5:00 PM | Exhibitor Set-up & Registration Open
1:00 PM – 2:30 PM | NASM Board of Directors Meeting
2:30 PM – 3:30 PM | Pre-Conference Workshop: Site Staff Rewards in Action: Driving & Growing Loyalty through Best in Class Activation, Julia Peraza & Will Potter, Shell
3:30 PM – 4:45 PM | Distillery Tour – Old Forester ($35 additional fee)
4:00 PM – 5:15 PM | Distillery Tour – Old Forester ($35 additional fee)
6:00 – 7:30 PM | Welcome Reception & Exhibitor Showcase (Bourbon toast at 7PM)
Thursday, October 2, 2025
7:30 AM – 8:30 AM | Breakfast – Round Tables
8:30 AM – 8:45 AM | Conference Kickoff & Welcome Remarks, Natasha Pitcock, NASM & Sal Jamal, NASM Chair/ CPD Group
8:45 AM – 9:30 AM | Keynote Address: Get More with Shell, Henry Miller, Shell
9:30 AM – 10:15 AM | Shell Session: Delivering More Value to Sites and Members, Shelley O’Brien, Shell
10:15 AM – 10:30 AM | Break
10:30 AM – 11:15 AM | Shell Session: More with EDGEPro, Brian Edmonds & Imran Dar, Shell
11:15 AM – 12:00 PM | Shell Session: The Fleet Factor: Supercharge Your Gallons and Business Growth, Gabe Ferrel, Shell Fleet Team, Jen Jones & Kyler Seemann, Wex
12:00 PM – 1:00 PM | Lunch – Awards & Recognition, Natasha Pitcock, NASM
1:00 PM – 1:45 PM | General Session: Regulations in Flux: How C-Stores Can Lead in the Hemp-THC Beverage Market, Jim Higdon, Cornbread Hemp
1:45 PM – 2:30 PM | Panel: TBD, Jeff Kramer, NRC Realty
2:30 PM – 2:45 PM | Break
2:45 PM – 3:30 PM | General Session: Managing Shrink and Inventory Loss Via Item Level Auditing, Tim Campbell, Quantum Services
3:30 PM – 4:15 PM | Panel: Connected Choices: Powering Retail Innovation Through Smart Integration, Jack Hervey, Verifone (moderator); Faheem Jamal, Chestnut Markets; Nick Skillen, Rally Stores
5:30 PM – 7:00 PM | Evening Reception at Hell or High Water – sponsored by Verifone
7:00 PM – ??? | Dine Around – Repeal, Doc Crow’s, Jeff Ruby’s, etc.
Friday, October 3, 2025
7:30 AM – 8:30 AM | Breakfast – Round Tables
8:30 AM – 9:15 AM | General Session: Update: Washington Policy Issues, Rob Underwood, EMA
9:15 AM – 10:00 AM | General Session: Navigating Grocery & Merchandise Compliance: SNAP, Tobacco, and Food Traceability Regulations, Matt Durand, NACS
10:00 AM – 10:15 AM | Break
10:15 AM – 11:00 AM | General Session: The New Sales Floor is on the Forecourt, Paul Kern, Invenco by GVR
11:00 AM – 11:45 AM | Closing Keynote: Alpha Leadership, Shawn Dawley
11:45 AM – 12:15 PM | Prize Drawings, Closing Remarks & Adjournment, Natasha Pitcock, NASM & Sal Jamal, NASM Chair/ CPD Group
Agenda subject to updates and modifications. Stay tuned for final details!
Registration
Registration Information
Registration Type
Early Bird/Regular
Wholesale Marketer Member
$699/$799
Wholesale Marketer Non-Member*
$1099/$1199
Additional Wholesale Marketer/Dealer/Operator
$299/$399
Supplier Associate Member
$1299/$1599
Supplier Associate Non-Member*
$1624/$1924
Additional Supplier Associate
$699/$799
Guest
$350/$450
*Includes NASM membership for the remainder of 2025
The conference registration fee includes the cost of attendance at all general and concurrent sessions, exhibits, social functions, and planned meals.
You may purchase a registration for your guests which includes meals and receptions only. Guest registrants may not visit the exhibits or attend conference sessions.
Cancelation Policy
Written notice of cancelation must be received no later than September 17, 2025 in order to receive a refund. There will be no refunds for cancelations received after this date. All refunds will be processed after the conference. If an attendee must cancel for an illness or emergency after the cut-off date, refunds will be considered on a case-by-case basis.
Please note that NASM is not responsible for any events planned by members or outside sources. NASM will not be responsible for the security of any person, personal property, equipment, exhibits, presentation materials before, during or after NASM events. Registration and attendance at, or participation in, NASM meetings and other activities constitutes an agreement by the registrant to NASM to use and distribute (both now and in the future) the registrant or attendee’s image or voice in photo or video without compensation to the attendee. The images may be published in print or electronic publications and social media or similar outlets.
Sponsors
Diamond Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Connect your company with the industry’s leading Shell-branded energy marketers by sponsoring the National Association of Shell Marketers (NASM).
Sponsorship with NASM offers a unique and valuable opportunity to showcase your products or services to a highly engaged marketer community. By promoting your brand with NASM, you maximize your exposure to Shell-branded marketer members across the U.S.
Exhibitors
Exhibitor List TBA
The following companies will have tabletop exhibits at the conference:
Federated Insurance
VeriFone
Invenco by GVR
Able Applied Technologies
PWM Electronic Price Signs, Inc.
SignResource
Upside
CoreMark
Federal Heath Visual Communications
Mashgin
PDI Technologies
SSCS, Inc.
ADP
BMO Commercial Bank
Pattison ID
Quantum Services
Reynolds
Skyline Products
National Purchasing Partners
Wellfit/ANC Promotions
National Association of Shell Marketers
PO Box 43040, Louisville, KY 40253
Phone: (502) 632-4502 | nasm@nasmonline.com